Middle-layer translation gap
Strong C-suite narrative is not arriving intact at the director layer. Teams describe messaging as ‘shifted’ or ‘sanitised’ by the time it lands.
Anonymised sample · discovery phase
14 semi-structured interviews across Operations, Product and Shared Services. Below is a condensed web version of the consultant-ready report Maya Irwin produces at the end of a discovery round.
Section 01
Scored on five dimensions using a blended qualitative-quantitative method. Scores reflect what interviewees said, weighted by cohort coverage — not self-reported surveys.
Ranges: 0–39 Early, 40–59 Mid-range, 60–79 Operating, 80–100 Strong.
Leadership alignment
74
Strong sponsorship, weaker at director layer.
Communication cascade
48
Messaging loses shape below the top two layers.
Capacity
52
Teams already stretched on BAU, adoption window is narrow.
Capability
66
Skills largely in place; training gap around new tooling.
Culture & trust
61
Healthy baseline, prior restructure still in memory.
Section 02
The six themes below are the ones most consistently referenced. Intensity reflects both frequency and the weight of language used.
| Theme | Intensity | Sentiment |
|---|---|---|
| Role clarity after reorg | 82 | Mixed |
| Sponsorship visibility | 71 | Positive |
| Tooling friction | 58 | Negative |
| Cross-team handoffs | 64 | Mixed |
| Recognition & progression | 49 | Mixed |
| Early adopter advocacy | 43 | Positive |
Section 03
Each theme in the full report links back to every quote that drove it. Three examples below — cohort labels preserved, personal identifiers removed.
“We redrew the org chart, but the actual work didn't move with it. Some days I don't know if I should be escalating or just getting on with it.”
Operations · Senior manager
“It's not that the new system is bad. It's that nobody removed the old one, so we're double-entering half the time.”
Shared services · Analyst
“When the SteerCo shows up in the monthly update, things move. When they don't, we quietly drift.”
Programme · Workstream lead
Section 04
Risks are phrased as organisational patterns, not individual-level concerns. Each risk carries its own quote set in the full export.
Strong C-suite narrative is not arriving intact at the director layer. Teams describe messaging as ‘shifted’ or ‘sanitised’ by the time it lands.
New systems sit alongside, not in place of, legacy ones. Adoption looks healthy in dashboards but teams privately describe double entry.
Previous restructure is still referenced frequently. Any new change effort competes with residual scepticism about whether promised benefits landed.
Section 05
Maya Irwin ends each report with a drafted narrative your consultant lead can edit, sign and present. The AI never signs the recommendation — the consultant does.
Draft narrative
Programme Northlight enters its next phase with a workable but fragile readiness profile. Leadership intent is clear and well-articulated at the top; the challenge is translation into the middle of the organisation, where message fidelity and sponsorship visibility start to thin out.
Tooling friction is the most immediate operational risk. New systems have been layered on rather than substituted, and teams are privately absorbing the overhead of running both. Left unaddressed, this tooling debt is likely to show up as adoption noise in the next six months.
Cultural capacity remains the decisive variable. Several cohorts reference the prior restructure with the vocabulary of fatigue rather than resistance — a distinction that shapes how Northlight should be sequenced. A lighter, more visible set of early wins is likely to earn more goodwill than a dense communications push.
Generated draft — reviewed and signed off by the engagement consultant. Maya Irwin is a decision-support tool and not a substitute for qualified consulting judgement.

Like what you see
A single report is the easiest way to see Maya Irwin at work with real transcripts. No subscription, no commitment, no procurement dance.