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Industries & scenarios

Built for the teams that listen for a living.

Maya Irwin works alongside the methods organisational development and change consultants already trust. Here are the sectors and engagement patterns we see most often.

Professional services

Professional services

  • Pre-merger cultural diagnostics for legal, tax and advisory firms
  • Post-engagement retrospectives to extract delivery patterns
  • Leadership coaching programmes with qualitative baselines
30% faster deliverable turnaroundTraceable quote evidenceClient-safe data handling
Financial services

Financial services

  • Risk & controls culture reviews post-incident
  • Conduct and accountability regime listening
  • Target operating model redesign interviews
Audit-trail by defaultUK & EU data residencyConfidential interviewee protection
Public sector & not-for-profit

Public sector & not-for-profit

  • Staff voice programmes at scale
  • Service redesign and citizen engagement synthesis
  • Post-restructure pulse interviews
Accessible reporting for panelsClear methodology sectionSupport for plain-language summaries
Healthcare operations

Healthcare operations

  • Operational change listening (pathway redesign, digital transformation)
  • Workforce retention and engagement reviews
  • Leadership culture reviews after inspection findings
For operational feedback onlyNot clinical or patient diagnosticBoundary flags built into reports
Technology & scale-ups

Technology & scale-ups

  • Post-funding restructures and leadership realignment
  • Engineering org health and skip-level synthesis
  • Remote-first culture assessments
Fast setupWorks with Notion, Drive and transcript exportsWorks with or without HRIS integration
Industrial & energy

Industrial & energy

  • Safety culture qualitative reviews
  • Sustainability and transition programme readiness
  • Capital project PMO communication audits
Multi-site cohort comparisonHandles field interview transcriptsRedaction-first workflow

Typical engagements

Three scenarios where Maya Irwin tends to earn its place quickly.

A consultant running a 12-interview discovery sprint

You have ten days, ten transcripts and an exec debrief at the end of it. Maya Irwin gives you a first-pass theme map on day two so the rest of your week is spent pressure-testing interpretation instead of sorting quotes.

  • Quote-level traceability
  • Cohort-level comparison
  • Ready-to-share summary exports

A change lead running a multi-site listening tour

You're hearing the same story in slightly different words across five sites. Maya Irwin clusters the signal, separates local noise from system-wide risk, and flags where sponsorship is breaking down.

  • Quote-level traceability
  • Cohort-level comparison
  • Ready-to-share summary exports

A people team running an engagement pulse

The free-text responses are where the real signal sits, and nobody has time to read 900 of them. Maya Irwin turns the long tail of open comments into a defensible narrative with quote-level evidence.

  • Quote-level traceability
  • Cohort-level comparison
  • Ready-to-share summary exports
See a sample diagnostic

Working on one of these?

Tell us about the engagement, we'll match the fit.

A short intro call (20 minutes) is enough for us to show which capabilities apply and what setup would look like for your next round of interviews.

Book an intro callView a sample report

Software for change leads

Bring structure to
organisational listening.

Decision-support software for consultants, change leads and people teams. Not a substitute for qualified consulting, legal or HR advice.

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Maya Irwin

Transformational Change Ltd.

AI-assisted interview analysis and organisational diagnostics for consultants and change leads. Decision-support software — not a substitute for qualified advice.

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  • Registered in Scotland

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